Shared language in an organization helps to provide clarity as to what the community values and holds as important. Whether the explicit words of the school's mission, values, and/or beliefs or consistent evaluation forms or standardized operating procedures, using the same language within an organization contributes to greater consistency.
When people know what to expect, they more consistently hit those targets. Clarity in language helps provide direction and guidance.
Imagine the difference between "no running in the hallways" and "we use walking feet in the hallways." The latter eliminates "jogging" or "skipping" or "shuffling" that the former doesn't explicitly rule out.
In this way, shared language can strengthen organizations and communities.
In addition to shared language, though, we must also create shared understanding across our communities. This can take place by offering the rationale for something - this is why we say this in our mission, this is why we expect walking feet in the hallways - or by providing definitions and/or models of excellence - this is what we mean when we say we value "tradition", this is an example of student engagement throughout a lesson/this is not an example of student engagement throughout a lesson.
Put another way, in addition to clarity of language across our school communities, we also need coherence of understanding.
These can and often do happen simultaneously. While we consistently use the words of the mission statement in our meetings, presentations, and general conversations, we can also provide more context about what the words mean. We can also more explicitly provide the rationale that serves as the foundation for the sticky phrases used to provide direction and inspiration to our communities. We can anchor these foundational explanations in scripture (Jesus empowered His disciples when He sent them two by two), in our school's rich histories (the Ursulines and the Marianists value an integral formation), and in the hope we have for the vision of our schools (embracing the future with confidence and hope is demonstrated by our students applying to colleges and universities).
As mentioned previously, if you feel overly repetitive you're doing it right (see what I did there). If you feel like a broken record, trust that the tune is starting to sink in. If you feel as though there is no way that someone couldn't know the mission by now, remember that about 1/3 of a high school community (new students and families, new faculty/staff) is new each year (with this fraction being a bit smaller in grade schools due to the larger number of grades). Even those you have readmitted (as in added once again to your mission for another year) have varying amounts of experiences with your school's mission.
Couple these repetitive messages with explanations about the meaning of these words, phrases and statements that our schools hold sacred.
Clarity and coherence.
Shared language and shared understanding.
Clarity and coherence.
Shared language and shared understanding.